pepsi x arbys
business agreement
Arby’s had a deal with Pepsi to feature their soda in two commercials. Well, they forgot one. So they pulled a fast one, throwing together a clever, last-minute spot with a not-so subtle jab at their agreement.
Our job was to help Pepsi fire back with a cheeky response film
of our own.
we convinced Pepsi CMO (Mr. Simon LOwden) to shoot a warhol-esque piece of him eating an arby’s sandwich for our meat-charged response. 5 minutes and 14 seconds of pulse-pounding, beefy glory.
